Google listing
Getting your Google Business Profile right in Mount Holly
That little map at the top of local searches is built from these profiles. Roger helps you tune yours while you keep full control.
Type "plumber" or "hair salon" into Google from anywhere in Mount Holly and a small map shows up first, holding three businesses. Lots of searchers never scroll past it.
Each spot on that map is drawn from a Google Business Profile. Google weighs the category picked, how fully the profile is filled out, the review record, and distance from whoever is searching. Distance is fixed. The rest is in your hands, costs little to correct, and usually pays off sooner than any other local marketing.
Our approach: you drive, Roger navigates
Your listing stays in your account. Our rule is simple: no manager access to any client's Google listing. It's the most valuable free tool you have, so the keys stay with you. Roger writes a playbook specific to your business, then goes through it one step at a time with you, double-checking each edit and saying what comes next.
Eight things we go through together
Primary category
Google leans on this more than anything else you pick. Choose a near-miss and searches slip past without you ever knowing.
Secondary categories
Two or three, and only for services you'd happily book this week.
Name, address, phone
Matching your website character for character, suite numbers and commas included.
Service area
The towns your crew truly drives to, for example Mount Holly, Belmont, Stanley or Gastonia.
Services
Named the way customers say them, each linked to the matching page on your website.
Photos
Current pictures of finished jobs, your people and your sign or van, plus a note on the gaps.
Reviews
An easy routine for asking satisfied customers, and an answer to every review that comes in.
Website link
Aimed at whichever page matches the listing best, which isn't always the home page.
What's yours at the end
A ranked fix list, starting with whatever moves the needle most, plus the habits to keep your profile in shape once we're finished. It works best beside a new website, because your site and your listing should agree on every detail, and it's folded into our monthly SEO work in Mount Holly.
Listing questions
Do I have to hand over a login to my Google account?
No. Nobody here gets added as a manager. You follow the playbook inside your own account, and Roger goes over each edit with you by phone or screen share.
How long before I notice a difference?
Correcting a mismatched category or an outdated number sometimes registers in a few weeks. The benefit of fresh reviews and photos arrives gradually.
I work out of my truck, not a shop. Does this apply?
It does. Service-area businesses can hide the street address and display the towns they serve.
Want the playbook for your listing?
Send Roger the name on your listing. He'll search for it like a first-time customer would and point out the first fix.